rUBI rUIZ DESIGN

Project Summary:

For this project, I had to select a product packaging line and redesign it. Relabel or upgrade the existing logo with my own design and create a color palette.

Target Audience:

Young girls between the ages 8 and 13.

Desired Message & Tone:

I want the audience to notice the colorful, girly, minimalistic, and fun designs to portray the cupcakes.

Look and Feel:

The design of the boutique for the cupcake packaging adds the fun feature to it because it represents a home and boutique which is where the baking started for the owner. The bright pink, green, and blue make the colorful aspect stand out.