DESIGN BRIEF
Project Summary:
For this project, I created a web banner, billboard signage, magazine ad, and a poster for a national park. The park presented is the Denali National Park, which is located in Alaska.
Target Audience:
The target audience are couples who are between the ages 21-30 who do not have children. Couples who enjoy the outdoors and trying new things together. Every relationship starts somewhere, so why not start at the Denali National Park?
Desired Message & Tone:
I want the audience to have the desire to explore the diversity
Denali has to offer. Also, the audience can soak in the
natural beauty such as the wildlife and landscape.
Look and Feel:
The font is thin and large so that it doesn’t take away
from the natural beauty of the park. The mountain in the
background gives the audience a glimpse of what to expect
in Denali National Park. The natural feeling would come from the mountain and caribou.
Mock-Ups
