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SUMMARY
Project Summary:
For this project, I had to select a product packaging line and redesign it. Relabel or upgrade the existing logo with my own design and create a color palette. The final product had to contain a UPC code, corporate logo, and nutritional information.
Target Audience:
Young adults between the ages 20-30 who love to have a cup of coffee to sip on while they read a book or need energy in the morning.
Desired Message & Tone:
I want the audience to notice the difference in the colorfulness, creativity, and how modern the brand is.
Look and Feel:
The colors represent the enriching flavors, culture, and the different blends of coffee beans.
Mechanicals
Product Shots
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